Overview:
The Travis Scott x Air Jordan 1 High OG “Mocha” launched in May 2019 and marked a defining moment in Jordan Brand’s collaborative direction. Rather than simply reworking the colour palette, the design disrupted the traditional Air Jordan 1 structure by flipping the lateral Swoosh instantly setting it apart from previous releases.
The upper combines white tumbled leather with black overlays, complemented by rich Dark Mocha suede wrapping the heel and collar. Subtle red accents on the tongue branding add contrast against the earth-toned base.
Signature Cactus Jack detailing appears throughout, including hidden branding elements and embossed heel graphics, reinforcing the identity of the collaboration without overpowering the original silhouette.
While rooted in classic Chicago-era colour blocking, the “Mocha” High pushed the Air Jordan 1 into a new cultural lane bridging basketball heritage with contemporary streetwear influence.
Design & Cultural Impact:
Beyond aesthetics, the Travis Scott Air Jordan 1 High helped reshape expectations around Jordan collaborations. Its unconventional reverse Swoosh sparked immediate discussion and became one of the most recognisable design features of the decade.
The release also accelerated the rise of artist-led sneaker collaborations, influencing future partnerships across both Nike and Jordan Brand. Within months, resale values climbed significantly, cementing the pair’s status as a modern grail.
Today, the “Mocha” High remains one of the most important Air Jordan 1 releases in recent history.
Release Information:
Release Date: 11 May 2019
Retail Price: £165
Style Code: CD4487-100
Colour-way: Sail / Black / Dark Mocha / University Red